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DC Vegfest!

Out in NYC we have a dynamic duo that help us out with spreading the FR love around.  Danielle Devine and Robbie Baum!  They have helped us this year to be part of the DC Vegfest and will again be there for us at the Boston Vegfest!  We asked that Danielle write up a little blog and share some photos.  Thanks again you two!  And thanks to Erica Meier and the whole COK volunteer staff for helping us make it all happen, this was a great event to be part of, even from afar.


Hello, Field Roast fans!

My name is Danielle.  My partner Robbie and I have been working with Field Roast since we met David in NYC, where we live, and expressed our love for Field Roast and our interest in seeing it take over the world.

We just came back from our second year at the DC Veg Fest 2011 where we had the pleasure of sampling free Field Roast sausages to tons of hungry people. We were blown away by how many people- vegan, vegetarian, and meat-eating alike were familiar and, like us, in love with Field Roast.  Within minutes of heating up our grill, we had a long line that continued to grow throughout the day.

There were also lots of people who were able to try our sausages for the first time, or sample a flavor they had never tried before. We were blown away by your stories of bringing Celebration Roast to family gatherings and watching your relatives open up to, and savor vegan food, as well as your very positive feedback about our new Frankfurter. Thank you all so much for your support!  – Danielle

Puget Consumers Co-op Vendor Fair

Issaquah PCC Vendor Fair- September 10th – 11th 2011

Field Roast spent this past weekend just 20 minutes east of Seattle in lovely Issaquah as a guest at the Puget Consumers Co-op (PCC) Vendor Fair. We set up our table and canopy in the parking lot and handed out free samples of our 3 sausages: Italian, Mexican Chipotle and Apple Sage, – voted a PCC’s kid’s pick, and our newest addition to the family the Frankfurter dog! Thanks for stopping by and saying hi if you did, we love to hear from you. We had an ideal location, third stop on the right from the entrance, in excellent company between new and old friends. Our modest booth greeted many new fans, complete disbelievers and even some amazing Field Roast Evangelists.I love telling traditional omnivores that the meat they have in their mouth is completely vegetarian, comes from grains and doesn’t contain nitrates or cholesterol, like a sausage made from animal products.

Some people looked at me in extreme disbelief and wonder – can they trust this girl behind the delicious smelling sausage counter, cooking up the tasty meats? It smells and tastes like ‘real meat’, how can this all be true? I wish I had a hidden camera on all of the stocky sporting looking men who almost choked on their sausage, when I said “it’s completely vegetarian”. This could be my new most favorite part of the job!

Over the 2 day festive and sunny event – Jennifer and I demoed almost 50 pounds of our 3 top selling products. Everyone wanted to try our newest addition to the Field Roast family – The Frankfurter dog. The comments were interesting… one woman said “my childhood has just flashed before my eyes, I haven’t had this taste in my mouth since I was a little girl”. Funny how taste can trigger long lost emotion isn’t it? I know exactly what she meant. I haven’t had a hot dog in years.

My first day working here with the company, I walked in and said I must try the new Frankfurter – today! That night I took it home, grilled it up, put it on a bun with yellow mustard and took my first bite. It almost brought tears to my eyes because I could see my grandmother handing me a traditional hotdog as a child. So many years, even decades have passed since I’ve had this memory; happily triggered by my first taste of the new FR Frankfurter.

The Frankfurter is out in stores now and at Safeco Field if you happen to be at a baseball game in Seattle.Pick up a 6 pack of dogs at your local co-op or grocery store and let us hear your thoughts! We would love to post them on the blog so that others can share in this emotional experience. Go ahead and email us at info@fieldroast.com

Cheers!
FRinEveryKitchen


A hungry PCC employee knows what’s good for her!

For more info on this co-op visit:http://en.wikipedia.org/wiki/PCC_Natural_Markets

Field Roast Holiday Shopping List

Why am I writing a blog about Thanksgiving and Christmas when school hasn’t even started yet? Here at Field Roast, despite being late summer, we’ve been working hard to make this year’s holiday season a success. Cooking for a large family can be overwhelming, cooking for tens of thousands of families….well that just takes a lot of people and planning!

Our grocery list is HUGE. The holiday shopping list includes such tasty things like buttery vegan puff pastry, tangy cranberries, fragrant curry powder, and delicious candied ginger to make a whole bunch of Hazelnut Cranberry Roasts En Croute. Storage in the warehouse and ingredients on hand are all increased. As the holiday approaches, we still need to maintain our current orders for sausages, deli slices and our new frankfurters. The mixing bowls and steam ovens will be working at full capacity.

Not only are we busy, but the buyers in the grocery stores that you buy our products from are busy placing orders as well. Jennifer and Staci have been hard at work calling grocery stores around the country to make sure they place orders for the Celebration Roasts and Hazelnut Cranberry Roast En Croute. The buyers all seem eager and excited to carry our vegetarian holiday roasts once again.
Mid-September is the when the real bustle begins.

Fresh holiday specific produce and ingredients begin to pour into the warehouse and will be quickly fashioned into holiday roasts, packaged, frozen and put on semi-trailers to be shipped across the nation so that all of us can eat together and celebrate the holidays.

I know in my family food is one of the main traditions that we partake in around the holidays, and we here at Field Roast hope that we can become part of your holiday tradition.

New Field Roast Frankfurters – A Hit in Seattle’s Major League Baseball Park.

This summer at Field Roast has been the “Summer of Franks”….as we have begun to make our brand new Frankfurter and start selling them around the country. Our first food service customer has been the Seattle Mariners at Safeco Field. We were honored and pleased when they selected our new Frankfurter as their official vegetarian offering.

Our goal in making a Field Roast Frankfurter is to make a moist and “fatty” frank. Centerplate, the people who take care of the food at Safeco Field do a great job with preparing the frank. It’s available on the main concourse right behind home plate and in the 300 level at sections 132 and 329. We’ve been so delighted with Safeco Field and the Seattle Mariners that we decided to become a sponsor. Look for our advertisements along the third base line that tell fans where they can pick up one of our new dogs!

Recipe: Franks Island Skewer


So here it comes, faster than a speeding bullet…it’s Labor Day weekend! I know that summer has been a quick hot one, and for some…too hot! I suppose that sitting in an air conditioned home doesn’t lend itself to grilling outside, but there is always the stove top grill! Here in Seattle we are enjoying our summer, and though at the start of August we only had something like 78 hours of “summer weather”, now my lawn is brown in places. “Beggars can’t be choosers,” mama always said.


Chef Stephen Holtz did this recipe in celebration of summer. It is incredible, simple and is cooked and served on a stick. Tasty and fun, not much more you can ask in regards to food.


Ingredients:
3 Field Roast Franks
1/2 fresh cut pineapple
1 fresh cut Banana
Skewers
Thai Sweet Chili Sauce to dip (optional)


Clip and peel the Franks, slice on the bias into bite sized chunks, as well as the pineapple and banana. Spear them alternately with the skewer and place on a hot grill. 3 minuntes each side or until the fruit is caramelized and Frankfurters have grill marks. Note that you will need to level these chunks on the skewer so that they hit the grill together. Serve it up to dip in the sweet chili sauce or drizzle it so it soaks in. Either way…this tour of Frankiocity just popped off its flip flops and shoved its feet in the sand.

Frankfurter Recipe: The Seattle Dog


So for the next stop on our Frankiocity tour, we look right in our own back yard. The Seattle Dog. Something newer on the map, but oh so indulgent. We made ours with vegan cream cheese and Nacho sliced Jalapenos, with freshly grilled sweet onions made by our very own FR chef Stephen Holtz. You can find this style of dog at many of the carts in Seattle…sans vegan cream cheese. Just don’t ask Steve to eat one, he isn’t interested. Oh well as we said before, you can’t please everyone.

On another note…We have been busy as dogs at Field Roast…and frankly, we seem to have made some progress with placements of the new Frankfurter! Funny enough Florida and Colorado are in the lead in regards to number of stores. Shout out to Fort Collins for the business! Thanks!

There are still a couple months before summer is over (didn’t it just start?) and Labor Day is the hopeful weekend that the grills everywhere will be sizzling with Field Roast Franks. We know that many of you have gotten to try them, and the response has been awesome! We thank everyone who has taken the time to send a note via email or Facebook, and ask that you keep it coming!

What a Field Roast Frank is made of…

Frankfurter Recipe: Chili Dog


When it comes to food, there are a thousand ways to…rescue a cat. Take pizza for example, no one topping scenario seems to please everyone…and so they invented the half this, half that pie. Well Hot Dog culture is the same way…if not worse. You’ve got a seriously varied scope of preferences when it comes to dressing a frank, and in the coming weeks we will be exploring this phenom.

So the question is, what is your Frank wearing? Or as David put it “your inner Frankiosity.” This first installment is something I think most of us can get behind; The Chili Dog.

Now that isn’t to say that there are not different schools of thought on the chili dog, in fact its quite possible this is one dog that isn’t the same wherever you go. This recipe is close enough to the Cinncinati “cheese Coney” according to the omniscient Wiki. But doesn’t really get into the different styles of chili…that is a whole other food fight altogether.

We kept it really simple;
a can of Chili sans carne
vegan cheese shreds
chopped white onions (If you are on a date…skip the onions)

But either way, you’re going to need a fork!

Introducing Our New Frankfurter!

We are excited to introduce our version of a great summertime treat, the Frankfurter – an all-American classic that will look and taste right at home at the ballpark and backyard barbecues this summer. We  will be rolling out nationally throughout the summer of 2011.

As with all of Field Roast’s artisan foods, the Frankfurter is made in small batches with fresh, natural ingredients like garlic and onion.  Its traditional seasonings lend a bold flavor, and like our sausages, it begs to be grilled.

For those of you living in the Seattle area, our Frankfurter has landed a spot on menus at Safeco Field! Order a “veggie dog” on the 300 level or in “The Natural” section behind home plate to enjoy Field Roast while watching the Mariners

Check back often for recipes as we explore the many ways to enjoy the Frankfurter from Chicago-style to Seattle’s signature cream cheese hot dog.

Recipe: Hawaiian Field Roast Sliders


You can find them on menus at top end restaurants, happy hours, mobile food carts, and fast food joints…sliders. Those mini buns, patties, and random assortment of condiments make for the perfect 3 bites.

It’s always fun to accept the challenge of “veganizing” a meal. I saw this sandwich on a food cart menu on a weekend trip to Los Angeles…SPAM, coconut mayonnaise, two types of cheese, and kimchee. With the constant new development of vegan products, what may have once been an impossible sandwich to recreate is now a cinch. Reading the menu I thought it sounded kind of strange, but judging by the length of the line I thought maybe they were on to something.

Cutting thick slices of Field Roast Smoked Tomato or Wild Mushroom quarter loaves or a thick slice of Field Roast meatloaf then pan searing make for what I would consider one tasty slider.

NOTE: Items like the Sweet Thai Chili Sauce and Sriracha can be found in most grocery stores in the Asian food section. If not at your grocery store any Asian grocer will be sure to have them. They store well and are great to keep on hand for a bowl of rice or stir-fried vegetables.

Coconut Milk Mayonnaise

  • ½ cup vegan mayonnaise
  • 2 Tbsp canned coconut milk

Mix the coconut milk and mayonnaise until smooth. Refrigerate until ready to use.

A Crazy Delicious Slider

  • 2 Tbsp vegetable oil
  • Field Roast Smoked Tomato or Wild Mushroom Quarter Loaf, or Field Roast Meatloaf (depending on what’s available to you)
  • Slider buns or dinner rolls sliced in half
  • Coconut Mayo
  • Vegan kimchee – or use the turnip pickle recipe attached
  • Sweet Thai chili sauce
  • Sriracha sauce
  • Vegan pepperjack and cheddar cheese shreds

Heat oven to 350°F.

Slice Field Roast into ¼” inch slices. In a hot pan, heat oil and cook slider slices until browned on both sides, 2-3 minutes. Remove from pan and place on a plate lined with a paper towel. Remove excess oil from the pan and place the sliced slider buns or dinner rolls face down in the pan to toast, about 2 minutes.

On a jelly roll pan, line the buns along the pan for quick assembly. Cover both sides of the bun with a dollop of coconut milk mayonnaise. Add vegan cheese shreds (not necessary but definitely add to the goodness that is this sandwich), one or two slices of grain meat, some kimchee, a drizzle of Sriracha, and Thai Sweet Chili Sauce. Place the top of the bun on top of the slider and place in the oven until warmed, about 3-4 minutes.